Launch window · free 30 days
Then $100 for the full plan.

Score your SMB in 25 questions. Walk away with a downloadable exit plan.

Ownward gives SMB owners a data-driven Exit Score and a printable Exit Plan — without the typical five-figure advisor bill. No bank logins. Twenty-five minutes. A real PDF the same afternoon.

Start free assessmentSee what the PDF looks like
  • Free during launch
  • No advisor call required
  • Printable PDF, yours to keep
Your exit report
Sample
78
/ 100composite
Exit-ready12 months
Financial
82
Operational
71
Customer
64
Legal
85
No bank logins · 25-minute session · PDF delivered same day

What the score actually measures

Four diligence buckets. Weighted the way a buyer underwrites them.

Most free quizzes grade you on a curve that flatters the advisor’s pipeline. Ownward grades you on the four buckets a real acquirer opens first — with the weights shifted toward the ones that move price.

Weights sum to 100 — so the score is auditable, not vibes.
Each bucket pulls from five-to-seven questions in the 25.
Financial cleanliness30% of score
Operational readiness25% of score
Customer concentration25% of score
Legal hygiene20% of score

How it works

Twenty-five minutes in, a real PDF out.

No advisor call, no NDA, no discovery deck. A self-serve path through the same diligence logic a sell-side engagement would run — for the price of a nice dinner, free during the launch window.

Step 01

Answer 25 questions

Twenty-five M&A-grade questions on financials, ops, customers, and legal — roughly twenty-five minutes, no advisor call required.

Step 02

Get your score + gaps

A tiered exit-readiness score (“exit-ready in 12 months”) with the three or four issues most likely to move your sale price.

Step 03

Take the plan with you

A printable PDF that names the gaps, lists the quick wins, and lays out a 90-day priority plan — yours to keep.

What you walk away with

A printable plan, not a quiz recap.

The PDF names the three or four issues most likely to move your sale price, lists the quick wins, and lays out a 90-day priority plan with owners and deadlines. Built for you to hand to your accountant, your lawyer, or yourself on a Sunday morning.

Page 1
Scorecard

Tiered score with a calendar readout.

A composite out of 100, broken into the four diligence buckets, with a plain-English readiness band — “exit-ready in 12 months” is a number your family can plan around.

90–100Exit-ready in 6 months75–89Exit-ready in 12 months60–74Exit-ready in 24 months40–5924–36 months of work first0–39Not yet a sellable asset
Page 2
Gap list

The gaps that move price — and what they cost you.

Each gap is named, ranked, and estimated. We tell you which ones recover their cost in the deal and which ones are nice-to-haves — so you don’t spend a Sunday refactoring your chart of accounts.

  • Three to six gaps, ranked by deal-impact
  • “Quick win” vs. “90-day rebuild” labels on each one
  • Estimated valuation drag in plain dollars
Page 3
90-day plan

A 90-day priority plan with owners and deadlines.

Sequenced actions grouped by week, with the owner role (“you”, “accountant”, “lawyer”) and an explicit deadline. Designed so you can lane it in front of your week-one calendar.

  • Week-by-week sequencing, not a generic checklist
  • Owner tags: you / accountant / lawyer
  • Each task tied back to a gap it closes

Who this is for

Built for the two-to-five-year owner. Not the LOI stage.

Ownward is for owners of $500K-and-up businesses who’ve started to wonder whether they could sell — but aren’t there yet. If you’re already in a formal process, your advisor is doing this work.

A fit if…
  • Revenue between $500K and $30M
  • You’re 2–5 years out from a sale
  • You want to know what the buyer will ding you on
  • You want a plan, not a checklist
×Not a fit if…
  • You already have an LOI on the table
  • You’re mid-engagement with a sell-side advisor
  • You need a buyer list, not a readiness plan
  • You’re under $500K or above $30M revenue

Pricing

Free during the launch window. $100 after day 30.

The score, the gap list, the quick wins, and the 90-day plan are all included. The lighter 10-to-15 question free scorecard stays free, forever, at the top of the funnel.

Today · free
$0/ first 30 days

Full launch window. Scorecard, gap list, quick wins, and the 90-day plan — yours to print, share, and keep.

  • 25-question Exit Score
  • Gap list ranked by deal-impact
  • 90-day plan with owners + deadlines
  • Printable PDF, delivered same day
$100/ once, after day 30

A one-time purchase for the full deliverable. Less than the typical first call with a sell-side advisor — and a real plan, not a discovery deck.

  • Same 25 questions, same scoring engine
  • Letter-grade readiness band, broken down
  • PDF deliverable, yours to keep
  • No subscription, no upsell into an engagement

Questions, asked and answered

The honest Q&A an advisor would skip.

Ownward is built to level with the owner on the other side of the table. Here are the questions we’d ask ourselves.

Still have questions? Email us

Launch window · free 30 days

Find out whether you’re exit-ready — before a buyer tells you.

Twenty-five questions. Twenty-five minutes. A printable PDF the same afternoon — free during launch. We answer email within a business day.

Start free assessmentEmail ownward-2@polsia.app